The Space's Online Audiences Toolkit

A user-friend­ly guide to build­ing your online audi­ences, cre­at­ed by The Space.

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This brilliant document from The Space explores the best ways in which visual artists can utilise digital comms and reach the right audiences. Its straightforward guidance looks at:

  • An introduction to what we mean by online audience engagement
  • How to do an online audiences audit
  • Advice on how to approach digital distribution
  • Pros and cons of the major social media platforms
  • Dos and Don’ts for creating great social media content
  • How to give your content the best chance through Search Engine Optimisation (SEO), social media algorithms and seeding strategies
  • Guidance on how to measure your success in a meaningful way
Digital Writing