Communications
The Space's Online Audiences Toolkit
A user-friendly guide to building your online audiences, created by The Space.
This brilliant document from The Space explores the best ways in which visual artists can utilise digital comms and reach the right audiences. Its straightforward guidance looks at:
- An introduction to what we mean by online audience engagement
- How to do an online audiences audit
- Advice on how to approach digital distribution
- Pros and cons of the major social media platforms
- Dos and Don’ts for creating great social media content
- How to give your content the best chance through Search Engine Optimisation (SEO), social media algorithms and seeding strategies
- Guidance on how to measure your success in a meaningful way